MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01577nam a2200325Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9780203722343 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
FlBoTFG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160127152038.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a|||||s||||||||||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr|||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121109s2013 nyuac sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780203722343 (e-book : PDF) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FlBoTFG |
| Transcribing agency |
FlBoTFG |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD30.28 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.N4813 2013 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
658.4012 |
| Item number |
N518 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Neves, Marcos Fava. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Demand driven strategic planning |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
Marcos Fava Neves. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 180 p. : |
| Other physical details |
ill., port. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [165]-173) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The company as an integrated network -- 2. Analyzing the company's environment and market (external analysis) -- 3. Analyzing the company and its competition (internal analysis) -- 4. Establishing company objectives -- 5. Strategies to reach the objectives -- 6. Product, service, brand and packaging decisions -- 7. Communication decisions -- 8. Distribution channels decisions -- 9. Sales force decisions -- 10. Price decisions -- 11. Budget and investment analysis -- 12. DDSP management and control. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also available in print edition. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business networks. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
lcsh |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| International Standard Book Number |
9780415626392 (pbk. : alk. paper) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.tandfebooks.com/isbn/9780203722343">http://www.tandfebooks.com/isbn/9780203722343</a> |
| Public note |
Click here to view |
