Demand driven strategic planning
Neves, Marcos Fava.
Demand driven strategic planning [electronic resource] / Marcos Fava Neves. - New York : Routledge, 2013. - ix, 180 p. : ill., port.
Includes bibliographical references (p. [165]-173) and index.
1. The company as an integrated network -- 2. Analyzing the company's environment and market (external analysis) -- 3. Analyzing the company and its competition (internal analysis) -- 4. Establishing company objectives -- 5. Strategies to reach the objectives -- 6. Product, service, brand and packaging decisions -- 7. Communication decisions -- 8. Distribution channels decisions -- 9. Sales force decisions -- 10. Price decisions -- 11. Budget and investment analysis -- 12. DDSP management and control.
Mode of access: World Wide Web.
9780203722343 (e-book : PDF)
Strategic planning.
Marketing--Planning.
Business networks.
Electronic books.
Demand driven strategic planning [electronic resource] / Marcos Fava Neves. - New York : Routledge, 2013. - ix, 180 p. : ill., port.
Includes bibliographical references (p. [165]-173) and index.
1. The company as an integrated network -- 2. Analyzing the company's environment and market (external analysis) -- 3. Analyzing the company and its competition (internal analysis) -- 4. Establishing company objectives -- 5. Strategies to reach the objectives -- 6. Product, service, brand and packaging decisions -- 7. Communication decisions -- 8. Distribution channels decisions -- 9. Sales force decisions -- 10. Price decisions -- 11. Budget and investment analysis -- 12. DDSP management and control.
Mode of access: World Wide Web.
9780203722343 (e-book : PDF)
Strategic planning.
Marketing--Planning.
Business networks.
Electronic books.