Marketing management : (Record no. 123849)

MARC details
000 -LEADER
fixed length control field 00650 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151006b2015 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350970058
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number SHE
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sherlekar, S. A
245 ## - TITLE STATEMENT
Title Marketing management :
Remainder of title concept and cases
250 ## - EDITION STATEMENT
Edition statement 14th rev. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai :
Name of publisher, distributor, etc Himalaya Publishing House,
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 644 p. ;
Other physical details ill.
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc It Includes bibliographies and index.<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Trends in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing environment
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Krishnamoorthy, R
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type Total Renewals Date last borrowed
          Bangalore University Library Bangalore University Library On Process 04/07/2015 College Book House 318.40   658.8 SHE 350343 04/07/2015 398.00 Books    
          Bangalore University Library Bangalore University Library On Process 04/07/2015 College Book House 318.40   658.8 SHE 350344 04/07/2015 398.00 Books    
          Bangalore University Library Bangalore University Library On Process 04/07/2015 College Book House 318.40   658.8 SHE 350345 04/07/2015 398.00 Books    
          Bangalore University Library Bangalore University Library   06/10/2015   425.00 6 658.8 SHE 351172 04/03/2020   Books 1 02/03/2020

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