Modern marketing (Record no. 121936)

MARC details
000 -LEADER
fixed length control field 00550pam a2200193a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150403b2011xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178665743
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SHE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sherlekar.S.A.
245 ## - TITLE STATEMENT
Title Modern marketing
Remainder of title (A manual of marketing salesmanship and advertising)
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Himalaya Publishing House,
Place of publication, distribution, etc Mumbai :
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 568 p. ;
Dimensions 20 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market and marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market mechanism
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Buying function
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Salesmanship
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Koha item type
        Bangalore University Library Bangalore University Library Stack ML 19/10/2015 1 658.8 SHE 340542 04/04/2019 26/03/2019 Books
        Bangalore University Library Bangalore University Library   19/08/2014   658.8 SHE 341021 30/04/2015   Books

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