Modern marketing (Record no. 121936)
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000 -LEADER | |
---|---|
fixed length control field | 00550pam a2200193a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150403b2011xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8178665743 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | SHE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sherlekar.S.A. |
245 ## - TITLE STATEMENT | |
Title | Modern marketing |
Remainder of title | (A manual of marketing salesmanship and advertising) |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Himalaya Publishing House, |
Place of publication, distribution, etc | Mumbai : |
Date of publication, distribution, etc | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 568 p. ; |
Dimensions | 20 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Market and marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Market mechanism |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Buying function |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Salesmanship |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Bangalore University Library | Bangalore University Library | Stack ML | 19/10/2015 | 1 | 658.8 SHE | 340542 | 04/04/2019 | 26/03/2019 | Books | ||||
Bangalore University Library | Bangalore University Library | 19/08/2014 | 658.8 SHE | 341021 | 30/04/2015 | Books |