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Modern marketing

Sherlekar.S.A.

Modern marketing (A manual of marketing salesmanship and advertising) - 2nd ed. - Mumbai : Himalaya Publishing House, 2011. - xvi, 568 p. ; 20 cm.

ISBN: 8178665743

Subjects--Topical Terms:
Market and marketing
Market mechanism
Buying function
Salesmanship

Dewey Class. No.: 658.8 / SHE

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