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Services Marketing: Intergrating Customer Focus Across the Firm

Zeithaml, Valarie A

Services Marketing: Intergrating Customer Focus Across the Firm Valarie A Zeithaml and Mary Jo Bitner - 2nd ed - Bombay Tata McGraw-Hill Publishing Company ltd 2000 - xii,619p.

ISBN: 0072312211

Subjects--Topical Terms:
Services Marketing
Service Industries-Marketing
Customer Services

Dewey Class. No.: 658.8 / ZEI B

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