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Global marketing

Keegan, J. Warren

Global marketing - 9th ed. - Uttara pradesh : Pearson, 2018. - xx, 576 p. ; 28 cm.

It includes index.

ISBN: 9789352865284

Subjects--Topical Terms:
The global marketing environment
The global trade environment
Social and cultural environment
Approaching global marketing
The global marketing mix

Dewey Class. No.: 658.848 / KEE

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