Global marketing

By: Keegan, J. WarrenContributor(s): Green, C. MarkPublication details: Uttara pradesh : Pearson, 2018Edition: 9th edDescription: xx, 576 p. ; 28 cmISBN: 9789352865284Subject(s): The global marketing environment | The global trade environment | Social and cultural environment | Approaching global marketing | The global marketing mixDDC classification: 658.848
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Books Books Bangalore University Library
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Commerce 658.848 KEE (Browse shelf (Opens below)) Available 373789

It includes index.

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