Customer relationsship management .

Bansal, Nisha

Customer relationsship management . - 1st ed. - Delhi : Vrinda Publication Pvt. Ltd, 2012. - xii, 286 p. ; 18 * 24 cm.

It includes index

9788182814158


Implementing customer relationsship management
Evolution of CRM
Managing the customer service
The new spin on customer loyalty

658.812 / BAN

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