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Consumer behavior and marketing research :

Suja R. Nair

Consumer behavior and marketing research : text with cases - 2nd rev. ed. - Mumbai : Himalaya Publishing House, 2015. - 294 p. ; 29 * 22 cm.

ISBN: 9789352025022

Subjects--Topical Terms:
Consumer
Behaviour
Research
Analysis

Dewey Class. No.: 658.83 / SUJ

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