000 00682pam a2200253a 44500
001 123543
008 150403b1997 xxu||||| |||| 00| 0 eng d
020 0 0 _a8120306848
020 0 0 _a81-203-1178-7
040 _aBangalore University
_cBangalore University
041 _aENG
082 _a658.8
_bKOT
100 0 0 _aKotler, Philip
245 0 0 _aMarketing Management: Analysis, Planning, Implementation and Control
_cPhilip Kotler
250 0 0 _a9th ed
260 0 0 _bPrentice-Hall of India (Private) Limited
_aNew Delhi
_c1997
300 0 0 _axxxvii,783,I32p.
500 0 0 _a
510 0 0 _a
650 0 0 _aManagement
901 0 0 _aENG
902 0 0 _a658.8
_bKOT
906 _a658.8
999 _c97536
_d97536