000 | 00796pam a2200277a 44500 | ||
---|---|---|---|
001 | 123543 | ||
008 | 150403b2000 xxu||||| |||| 00| 0 eng d | ||
020 | 0 | 0 | _a0072312211 |
040 |
_aBangalore University _cBangalore University |
||
041 | _aENG | ||
082 |
_a658.8 _bZEI B |
||
100 | 0 | 0 | _aZeithaml, Valarie A |
245 | 0 | 0 |
_aServices Marketing: Intergrating Customer Focus Across the Firm _cValarie A Zeithaml and Mary Jo Bitner |
250 | 0 | 0 | _a2nd ed |
260 | 0 | 0 |
_bTata McGraw-Hill Publishing Company ltd _aBombay _c2000 |
300 | 0 | 0 | _axii,619p. |
500 | 0 | 0 | _a |
510 | 0 | 0 | _a |
650 | 0 | 0 | _aServices Marketing |
650 | 0 | 0 | _aService Industries-Marketing |
650 | 0 | 0 | _aCustomer Services |
700 | 0 | 0 |
_aBitner, Mary Jo _eAuthor |
901 | 0 | 0 | _aENG |
902 | 0 | 0 |
_a658.8 _bZEI B |
906 | _a658.8 | ||
999 |
_c75198 _d75198 |