000 00796pam a2200277a 44500
001 123543
008 150403b2000 xxu||||| |||| 00| 0 eng d
020 0 0 _a0072312211
040 _aBangalore University
_cBangalore University
041 _aENG
082 _a658.8
_bZEI B
100 0 0 _aZeithaml, Valarie A
245 0 0 _aServices Marketing: Intergrating Customer Focus Across the Firm
_cValarie A Zeithaml and Mary Jo Bitner
250 0 0 _a2nd ed
260 0 0 _bTata McGraw-Hill Publishing Company ltd
_aBombay
_c2000
300 0 0 _axii,619p.
500 0 0 _a
510 0 0 _a
650 0 0 _aServices Marketing
650 0 0 _aService Industries-Marketing
650 0 0 _aCustomer Services
700 0 0 _aBitner, Mary Jo
_eAuthor
901 0 0 _aENG
902 0 0 _a658.8
_bZEI B
906 _a658.8
999 _c75198
_d75198