000 00747pam a2200229a 44500
001 ###86104385#
008 150403b2002 xxu||||| |||| 00| 0 eng d
008 070605s2002 aa |||||||||||||||||eng||
020 _a0333937198
040 _aBangalore University
_cBangalore University
041 _aeng
082 _a658.8
_bRAM N
100 1 _aRamaswamy, V.S.
_eEditor
245 0 0 _aMarketing Management: Planning, implementation & control
_cV.S. Ramaswamy
_bGlobal perspective Indian context
250 _a3rd ed.
260 _bMacmillan
_aNew Delhi
_c2002
300 _axxxv,748p.
_c28cm.
504 _aIncluds Bibliography, Subject Index, Name IndexRs.365
650 1 4 _aMarketing Management
700 1 _aNamakumari, S.
906 _a658.8
999 _c71531
_d71531