| 000 | 00700pam a2200217a 44500 | ||
|---|---|---|---|
| 008 | 150403b2011 xxu||||| |||| 00| 0 eng d | ||
| 008 | 150109 2011 | ||
| 020 | _a9780070620186 | ||
| 040 |
_aBangalore University _cBangalore University |
||
| 041 | _a | ||
| 082 |
_a380.1 _bPER M |
||
| 100 | _aPerreault Jr, William D | ||
| 245 |
_aBasic Marketing _bA Global - Managerial Appraoch _cWilliam D Perreault, Jr |
||
| 250 | _a15th Ed | ||
| 260 |
_bTata McGraw Hill Education Pvt Ltd _aNew Delhi _c2011 |
||
| 300 |
_axviii+I.18 (chp wise) p; _c30 cms |
||
| 500 | _aIncludes Index | ||
| 653 | _aGlobal Consumer Makers | ||
| 700 | _aMcCarthy, E Jerome | ||
| 906 | _a380.1 | ||
| 999 |
_c51725 _d51725 |
||