| 000 | 00611pam a2200193a 44500 | ||
|---|---|---|---|
| 008 | 150403b2011 xxu||||| |||| 00| 0 eng d | ||
| 008 | 140613 2011 | ||
| 020 | _a9780074517802 | ||
| 040 |
_aBangalore University _cBangalore University |
||
| 041 | _a | ||
| 082 |
_a659.1 _bMDH |
||
| 100 | _aMohan Mahendra | ||
| 245 |
_aAdvertising Management _bConcept and Cases _cMahendra Mohan |
||
| 260 |
_bTata Mcgraw-Hill Education Private LImited _aNew Delhi _c2011 |
||
| 300 |
_a417p _c22cm |
||
| 500 | _aInclude ;Bibliography, Index | ||
| 653 | _aIndustrial Advertising | ||
| 906 | _a659.1 | ||
| 999 |
_c49788 _d49788 |
||