000			00679pam a2200241a 44500
001			123543
008			150403b2005 xxu||||| |||| 00| 0 eng d
008
020	0	0	_a0070603952
040			_aBangalore University _cBangalore University
041			_aeng
082			_a658.8 _bLAL
100	0	0	_aLal,Rajiv _eAuthor
245	0	0	_aMarketing Management _cRajiv Lal _bText and Cases
260	0	0	_bTata McGraw-Hill Publishing Pvt Ltd _aNew Delhi _c2005
300	0	0	_axiii,812p _c24cm.
504	0	0	_aIncludes Index
650	0	0	_aManagement,Marketing
700	0	0	_eAuthor _aLal,Rajiv
700	0	0	_eAuthor _aQuelch,John A.
700	0	0	_eAuthor _aRangan,Kasturi.V
906			_a658.8
999			_c46194 _d46194