| 000 | 00814pam a2200241a 44500 | ||
|---|---|---|---|
| 001 | 123543 | ||
| 008 | 150403b2006 xxu||||| |||| 00| 0 eng d | ||
| 008 | 041214s2006 njua b 001 0 eng | ||
| 020 | 0 | 0 | _a8129711192 |
| 040 |
_aBangalore University _cBangalore University |
||
| 041 | _aeng | ||
| 082 |
_a658.8 _bKOT K |
||
| 100 | 0 | 0 |
_aKotler, Philip. _eAuthor |
| 245 | 0 | 0 |
_aMarketing management _cPhilip Kotler, Kevin Keller. |
| 250 | 0 | 0 | _aTwelfth ed. |
| 260 | 0 | 0 |
_bPearson Prentice Hall _aUpper Saddle River, NJ _c2006 |
| 300 | 0 | 0 |
_axxxix, 632[45] p. _bcol. ill. _c28 cm. |
| 504 | 0 | 0 | _aIncludes bibliographical references and index. |
| 650 | 0 | 0 |
_aMarketing _xManagement. |
| 700 | 0 | 0 |
_eAuthor _aKeller, Kevin Lane _d1956 |
| 856 | 0 | 0 | _uhttp://www.loc.gov/catdir/toc/ecip055/2004029595.html |
| 906 | _a658.8 | ||
| 999 |
_c45485 _d45485 |
||