| 000 | 00621 a2200217 4500 | ||
|---|---|---|---|
| 008 | 211213b2006 ||||| |||| 00| 0 eng d | ||
| 020 | _a9783540253600 | ||
| 082 |
_a658.827 _bKOT |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aB2B brand management _cKotler, Philip |
||
| 260 |
_aGermanyL: _bSpringer, _c2006. |
||
| 300 |
_axvi, 351 p. ; _c20 cm. |
||
| 504 | _aIt includes index and bibliography. | ||
| 650 | _aBrand name products | ||
| 650 | _aBrand name products--Management | ||
| 650 | _aMarketing | ||
| 650 | _aEconomics | ||
| 650 | _aIndustrial management | ||
| 700 | _aPfoertsch, Waldemar | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c263259 _d263259 |
||