000 00599 a2200205 4500
008 211215b2018 ||||| |||| 00| 0 eng d
020 _a9788193707029
082 _a302.2310
_bGAN
100 _aGandhi, Ved Prakash
245 _aHandbook of advertising and public relations
_cGandhi, Ved Prakash
260 _bKANISHKA,
_c2018.
_aNew Delhi:
300 _aviii, 264 p. ;
_c27 cm.
504 _aIt includes index and bibliography.
650 _aCommunication
650 _aContent marketing.
650 _aAdvertising
650 _aMedia relations
650 _aPublicity
942 _2ddc
_cBK
999 _c260522
_d260522