000 | 00587 a2200193 4500 | ||
---|---|---|---|
008 | 220222b2017 |||||||| |||| 00| 0 eng d | ||
020 | _a9789383096497 | ||
082 |
_a658.8342 _bSIN |
||
100 | _a Singh, Ranjana | ||
245 |
_aCurrent TRrends In Consumer On sumer behaviour and promotional _cRanjana Singh |
||
260 |
_bHorizon Press: _c2017. _aJaipur, |
||
300 |
_aviii,312 p . ; _c23 cm |
||
504 | _aincludes Bibliography and Index. | ||
650 | _aStrategic planning | ||
650 | _aConsumer behavior | ||
650 | _aCustomer relations | ||
650 | _aMarketing | ||
942 |
_2ddc _cBK |
||
999 |
_c259832 _d259832 |