000 00587 a2200193 4500
008 220222b2017 |||||||| |||| 00| 0 eng d
020 _a9789383096497
082 _a658.8342
_bSIN
100 _a Singh, Ranjana
245 _aCurrent TRrends In Consumer On sumer behaviour and promotional
_cRanjana Singh
260 _bHorizon Press:
_c2017.
_aJaipur,
300 _aviii,312 p . ;
_c23 cm
504 _aincludes Bibliography and Index.
650 _aStrategic planning
650 _aConsumer behavior
650 _aCustomer relations
650 _aMarketing
942 _2ddc
_cBK
999 _c259832
_d259832