000			00614 a2200205 4500
999			_c257686 _d257686
008			210813b2012 ||||| |||| 00| 0 eng d
020			_a9788131519585
082			_a658.8 _bBOO
100			_aBoone, Kurtz
245			_aPrinciples of contemporary marketing
250			_a15th ed.
260			_aNew Delhi : _bCengage Learning, _c2012.
300			_axxvii, 659 p. ; _c30 cm.
504			_aInclude index
650			_aMarketing
650			_aStrategic planning in contemporary marketing
650			_amarketing environment ethics and social responsibility
650			_aConsumer behavior
942			_2ddc _cBK