000			00788 a2200241 4500
999			_c257685 _d257685
008			210812b2011 ||||| |||| 00| 0 eng d
020			_a9789386858771
082			_a658.8 _bHOF
100			_a Hoffman . K Douglas
245			_aServices marketing : _bConcepts, Strategies and Cases
250			_a5th ed.
260			_aDelhi : _bCengage Learning India Pvt . Ltd . , _c2017.
300			_axiv , 400p. : _c25 cm.
504			_aI t includes Index.
650			_aOverview of services marketing
650			_aTactical services marketing mix
650			_aManaging the firms physical evidence
650			_aCrestwood inn
650			_aService quality at the Remington hotel
650			_aCustomer loyalty and retention
700			_aBateson , E.G John
942			_2ddc _cBK