| 000 | 00619 a2200205 4500 | ||
|---|---|---|---|
| 999 |
_c257633 _d257633 |
||
| 008 | 210628b1978 ||||| |||| 00| 0 eng d | ||
| 020 | _a9789325956766 | ||
| 082 |
_a658.800954 _bNEE |
||
| 100 | _a Neelamegham, S. | ||
| 245 |
_aMarketing in India : _bcases and readings |
||
| 260 |
_aNew Delhi : _bVikas publishing house pvt. ltd, _c2018 |
||
| 300 |
_axiii,681 p. ; _c25cm. |
||
| 504 | _aInclude index | ||
| 650 | _aMarketing--management | ||
| 650 | _aMarketing -- India -- management. | ||
| 650 | _aConsumer behaviour | ||
| 650 | _aSegmentation strategy | ||
| 650 | _aProduct strategy | ||
| 942 |
_2ddc _cBK |
||