000			00748 a2200253 4500
999			_c257627 _d257627
008			210416b2002 ||||| |||| 00| 0 eng d
020			_a9780071123075
082			_a658.8 _b HAR
100			_a Harper , W Boyd
245			_aMarketing management
260			_aBoston : _bMcGraw-Hill Education , _c2002.
300			_axii , 524 p . ; _c25 cm.
504			_aIt includes Index.
650			_aMarketing and the marketing management process
650			_aStrategic role of marketing
650			_aEnvironmental analysis
650			_aDistribution decisions
650			_aPromotion decisions
650			_aMarketing information and marketing research
700			_aWalker
700			_aMullins
700			_aLarreche
942			_2ddc _cBK