000 00700 a2200229 4500
999 _c257269
_d257269
008 210416b2014 ||||| |||| 00| 0 eng d
020 _a9781259097966
082 _a658. 8
_bHAV
100 _a Havaldar, Krishna K.
245 _aBusiness marketing :
_btext and cases
250 _a4th ed.
260 _aNew Delhi :
_bMcGraw Hill education (India ) Private Limited,
_c2019.
300 _axix, 571 p. ;
_c24 cm.
504 _aIt includes index
650 _a Business marketing
650 _aEnvironment
650 _a Organisational buying
650 _a Buyer seller relationship
650 _abusiness marketing intelligence
650 _a Marketing research
942 _2ddc
_cBK