000 | 00700 a2200229 4500 | ||
---|---|---|---|
999 |
_c257269 _d257269 |
||
008 | 210416b2014 ||||| |||| 00| 0 eng d | ||
020 | _a9781259097966 | ||
082 |
_a658. 8 _bHAV |
||
100 | _a Havaldar, Krishna K. | ||
245 |
_aBusiness marketing : _btext and cases |
||
250 | _a4th ed. | ||
260 |
_aNew Delhi : _bMcGraw Hill education (India ) Private Limited, _c2019. |
||
300 |
_axix, 571 p. ; _c24 cm. |
||
504 | _aIt includes index | ||
650 | _a Business marketing | ||
650 | _aEnvironment | ||
650 | _a Organisational buying | ||
650 | _a Buyer seller relationship | ||
650 | _abusiness marketing intelligence | ||
650 | _a Marketing research | ||
942 |
_2ddc _cBK |