000			00743 a2200229 4500
999			_c257049 _d257049
008			210709b2007 ||||| |||| 00| 0 eng d
020			_a9788174465481
082			_a658.800 954 _bPAN
100			_aPanda, K Tapan
245			_aMarketing Management _bText and Cases
250			_a2nd ed.
260			_aBangalore : _bExcel books, _c2007.
300			_axv, 725 p. ; _c28 cm.
504			_aIt includes index.
650			_aCreating and delivering customer
650			_aMarketing planning
650			_aDemand measurement and forecasting
650			_aMarketing information system and marketing research
650			_aThe environment for marketing decisions
650			_aIndian marketing environment
942			_2ddc _cBK