000 | 00654 a2200229 4500 | ||
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999 |
_c255498 _d255498 |
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008 | 201130b2016 ||||| |||| 00| 0 eng d | ||
020 | _a9789332557185 | ||
082 |
_a658.8 _bKOT |
||
100 | _a Kotler, Philip | ||
245 | _aMarketing management. | ||
250 | _a15th ed. | ||
260 |
_bPearson India Education Services Pvt. Ltd., _aChennai : _c2020. |
||
300 |
_axx, 751 p. ; _c19*25 cm. |
||
504 | _aIt includes glossary and appendix | ||
650 | _aMarketing management | ||
650 | _aConsumer behavior | ||
650 | _aInternet marketing | ||
650 | _aMarket surveys | ||
650 | _aMarketing | ||
700 | _aKeller, Kevin Lane. | ||
942 |
_2ddc _cBK |