000 00654 a2200229 4500
999 _c255498
_d255498
008 201130b2016 ||||| |||| 00| 0 eng d
020 _a9789332557185
082 _a658.8
_bKOT
100 _a Kotler, Philip
245 _aMarketing management.
250 _a15th ed.
260 _bPearson India Education Services Pvt. Ltd.,
_aChennai :
_c2020.
300 _axx, 751 p. ;
_c19*25 cm.
504 _aIt includes glossary and appendix
650 _aMarketing management
650 _aConsumer behavior
650 _aInternet marketing
650 _aMarket surveys
650 _aMarketing
700 _aKeller, Kevin Lane.
942 _2ddc
_cBK