000			00546 a2200193 4500
999			_c248677 _d248677
008			200303b000 ||||| |||| 00| 0 eng d
020			_a9789350535653
082			_a658.827 _bRAI
100			_aRaithatha, Supriya
245			_aMarketing and brand management.
260			_aDelhi : _bCyber Tech Publications, _c2017.
300			_av, 247 p. ; _c15*25 cm.
504			_aIt includes bibliography
650			_aMarketing concepts
650			_aProduct life cycle
650			_aConsumer behavior
650			_aAdvertising
942			_2ddc _cBK