000			01231 a2200253 4500
999			_c247329 _d247329
008			200227b2010 ||||| |||| 00| 0 eng d
020			_a9788131520369
082			_a658.0072 _bZIK
100			_a Zikmund, William G.
245			_aBusiness research methods
250			_a8th ed.
260			_aDelhi : _bCengage learning, _c2016.
300			_axiv, 740 p. ; _c20*27 cm.
504			_aIt includes Appendix, Glossary, and index.
520			_a a good manager needs to have insight into the previous happenings as well as the present situation in a business so as to be able to identify the underlying trends to develop short-term and long-term business strategies. These trends could relate to managing employees, using financial resource, studying target consumers, designing or formulating products, and promoting products effectively. Collecting useful information and analyzing it to identify underlying patterns require knowledge of research methods.
650			_aBusiness research
650			_aManagement research
650			_aBusiness research methodology
700			_aBabin,Barry J.
700			_aCarr,Jon C.
700			_aAdhikari, Atanu.
700			_aGriffin, Mitch.
942			_2ddc _cBK