000 00578 a2200193 4500
999 _c242440
_d242440
008 190719b 2016||||| |||| 00| 0 eng d
020 _a9781119217138
082 _a658.8​02
_bMCD
100 _aMcDonald, Malcolm,
245 _aMarketing Plans:How to prepare them ,How to use them
250 _a8th ed.
260 _bJohn Willey & Sons,
_c2016.
_aHoboken :
300 _axv, 624 p. ;
_bill, ;
_c20 * 25 cm.
504 _aInclude index.
650 _aMarketing -- Management.
700 _aWilson, Hugh,
_eAuthor
856 _3www.marketingplansbook.com
942 _2ddc
_cBK