000 00558 a2200193 4500
008 171031b2003 xxu||||| |||| 00| 0 eng d
020 _a9788177581348
082 _a658.812
_bKIN
100 _aKincaid, Judith W
245 _aCustomer relationship management :
_bgetting it right !
260 _bPearson,
_aNoida :
_c2006.
300 _axxvii, 480 p, ;
_c22 * 24 cm.
504 _aIt Includes bibliographical index
650 _aCommerce
650 _aCustomer offer
650 _aCustomer privacy
650 _aMarketing
942 _2ddc
_cBK
999 _c238279
_d238279