| 000 | 00582 a2200193 4500 | ||
|---|---|---|---|
| 008 | 171115b 2015 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-93-5053-390-1 | ||
| 082 |
_a658.827 _bPAT |
||
| 100 | _aPatel, Thakor B. | ||
| 245 | _aBrand management | ||
| 260 |
_c2015. _aNew Delhi : _bCyber Tech Publications, |
||
| 300 |
_av, 232 p. ; _c14 * 22 cm. |
||
| 504 | _aIt Includes bibliographical references | ||
| 650 | _aBrand management | ||
| 650 | _aFoundation of product package | ||
| 650 | _aBrand principale | ||
| 650 | _aIntegration of campaign | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c237990 _d237990 |
||