000 | 00646 a2200205 4500 | ||
---|---|---|---|
999 |
_c237678 _d237678 |
||
008 | 180620b 2005 ||||| |||| 00| 0 eng d | ||
020 | _a9789352025022 | ||
082 |
_a658.834 2 _bNAI |
||
100 | _aNair, Suja R | ||
245 |
_aConsumer behaviour and marketing research : _b(text with cases) |
||
250 | _a2nd rev. ed. | ||
260 |
_aMumbai : _bHimalaya Publishing House, _c2016. |
||
300 |
_a294 p, ; _c24 * 30 cm. |
||
504 | _aIt Includes bibliographical appendix | ||
650 | _aMarkrting research | ||
650 | _aOnline behaviour | ||
650 | _aOrganisational | ||
650 | _aData analysis | ||
942 |
_2ddc _cBK |