000			00634 a2200205 4500
008			180612b 2015 xxu||||| |||| 00| 0 eng d
020			_a9788184882001
082			_a659.1 _bCHU
100			_aChunawalla, S.A
245			_aFoundations of advertising : _btheory & practice
250			_a8th rev. ed.
260			_aMumbai : _bHimalaya Publishing House, _c2015.
300			_a612 p. ; _c20 * 26 cm.
504			_aIt includes name and subject index
650			_aAdvertising marketing
650			_aMarket Segmentation
650			_aAdvertising business
700			_aSethia, K.C _eauthor
942			_2ddc _cBK
999			_c237676 _d237676