| 000 | 00563 a2200193 4500 | ||
|---|---|---|---|
| 008 | 180531b2015 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789352028474 | ||
| 082 |
_a658.827 _bKUM |
||
| 100 | _aKumar, Niraj | ||
| 245 | _aBrand management (text & cases ) | ||
| 260 |
_aMumbai : _bHimalaya Publishing House, _c2015. |
||
| 300 |
_a341 p. ; _c22 * 28 cm. |
||
| 504 | _aIt includes brand glossary | ||
| 650 | _aManaging brand | ||
| 650 | _aBrand power | ||
| 650 | _aBrand extension | ||
| 700 |
_aTripathi, Paras _eauthor |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c237616 _d237616 |
||