| 000 | 00648 a2200229 4500 | ||
|---|---|---|---|
| 008 | 171028b2016 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789332555099 | ||
| 082 |
_a658.834 2 _bSCH |
||
| 100 | _aSchiffman, Leon G | ||
| 245 | _aConsumer behavior | ||
| 250 | _a11th ed. | ||
| 260 |
_bPearson Publication, _aNew Delhi : _c2016. |
||
| 300 |
_axxvi, 508 p. ; _c22 * 29 cm. |
||
| 504 | _a It Includes glossary and index | ||
| 650 | _aConsumer behavior | ||
| 650 | _aTechnology | ||
| 650 | _aSegmentation | ||
| 650 | _aConsumer motivation | ||
| 700 | _aWisenblit, Joseph | ||
| 700 | _aKumar, Ramesh S | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c237135 _d237135 |
||