000 | 00648 a2200229 4500 | ||
---|---|---|---|
008 | 171028b2016 xxu||||| |||| 00| 0 eng d | ||
020 | _a9789332555099 | ||
082 |
_a658.834 2 _bSCH |
||
100 | _aSchiffman, Leon G | ||
245 | _aConsumer behavior | ||
250 | _a11th ed. | ||
260 |
_bPearson Publication, _aNew Delhi : _c2016. |
||
300 |
_axxvi, 508 p. ; _c22 * 29 cm. |
||
504 | _a It Includes glossary and index | ||
650 | _aConsumer behavior | ||
650 | _aTechnology | ||
650 | _aSegmentation | ||
650 | _aConsumer motivation | ||
700 | _aWisenblit, Joseph | ||
700 | _aKumar, Ramesh S | ||
942 |
_2ddc _cBK |
||
999 |
_c237135 _d237135 |