| 000 | 00563 a2200181 4500 | ||
|---|---|---|---|
| 008 | 171128b2014 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789350532034 | ||
| 082 |
_a659.1 _bGUP |
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| 100 | _aGupta, A | ||
| 245 |
_aPrinciples of advertising : _bconcepts and theories |
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| 260 |
_aNew Delhi : _bCyber Tech Publications, _c2014. |
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| 300 |
_a264 p, ; _c16 * 24 cm. |
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| 504 | _aIt Includes bibliographical references and index | ||
| 650 | _aAdvertising | ||
| 650 | _aInternational advertising | ||
| 650 | _aAdvertising management | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c237090 _d237090 |
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