000 | 00634 a2200217 4500 | ||
---|---|---|---|
008 | 171122b2005 xxu||||| |||| 00| 0 eng d | ||
020 | _a9788152025022 | ||
082 |
_a658.834 2 _bNAI |
||
100 | _aNair, Suja R | ||
245 |
_aConsumer behaviour and marketing research : _b(text with cases) |
||
250 | _a2nd ed. | ||
260 |
_aNew Delhi : _bHimalaya Publishing house, _c2016. |
||
300 |
_a294 p, ; _c21 * 28 cm. |
||
650 | _aConsumer behaviour | ||
650 | _aMarketing research | ||
650 | _aSocial process | ||
650 | _aEthics | ||
650 | _aOnline behaviour | ||
650 | _aOnline consumer | ||
942 |
_2ddc _cBK |
||
999 |
_c236973 _d236973 |