| 000 | 00603 a2200205 4500 | ||
|---|---|---|---|
| 008 | 171122b1985 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788184882001 | ||
| 082 |
_a659.1 _bCHU |
||
| 100 | _aChunawalla, S.A | ||
| 245 |
_aFoundations of advertising : _btheory and practice |
||
| 260 |
_aMumbai : _bHimalaya Publishing House, _c2015. |
||
| 300 |
_a612 p, ; _c22* 24 cm. |
||
| 504 | _aIt Includes bibliographical index | ||
| 650 | _aAdvertising business | ||
| 650 | _aMarketing research | ||
| 650 | _aElectronic media | ||
| 650 | _aAdvertising | ||
| 700 | _aSethia, K.C | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c236972 _d236972 |
||