000 | 00568 a2200193 4500 | ||
---|---|---|---|
008 | 171019b2017 xxu||||| |||| 00| 0 eng d | ||
020 | _a9788193299999 | ||
082 |
_a658.8 _bROY |
||
100 | _aRoy, Brajanath | ||
245 | _aStrategic Marketing Management | ||
260 |
_bAkshaya Publishers, _c2017. _aBangalore |
||
300 |
_aviii, 300 p. ; _c14 * 24 cm. |
||
504 | _aIt Includes bibliographical references | ||
650 | _aStrategic marketing | ||
650 | _aManagement | ||
650 | _aMarketing planning | ||
650 | _aCustomer relationship | ||
942 |
_2ddc _cBK |
||
999 |
_c234601 _d234601 |