000 00675nam a22002057a 4500
008 160422b2010 xxu||||| |||| 00| 0 eng d
020 _a 9780521167376
020 _a9781107644328
082 0 _a658.8
_bDON.H
100 1 _aDonovan, Rob
245 1 0 _aPrinciples and practice of social marketing: an international perspective
_cRob Donovan, Nadine Henley
260 _aCambridge ; New York :
_bCambridge University Press,
_c2010.
300 _axix, 504p. :
_bill. ;
_c26 cm.
500 _aIncludes index .
650 4 _aMarketing
650 4 _aSocial marketing and change
650 4 _aPrinciples of marketing
700 1 _aHenley, Nadine
942 _2ddc
_cBK
999 _c216736
_d216736