000 | 00675nam a22002057a 4500 | ||
---|---|---|---|
008 | 160422b2010 xxu||||| |||| 00| 0 eng d | ||
020 | _a 9780521167376 | ||
020 | _a9781107644328 | ||
082 | 0 |
_a658.8 _bDON.H |
|
100 | 1 | _aDonovan, Rob | |
245 | 1 | 0 |
_aPrinciples and practice of social marketing: an international perspective _cRob Donovan, Nadine Henley |
260 |
_aCambridge ; New York : _bCambridge University Press, _c2010. |
||
300 |
_axix, 504p. : _bill. ; _c26 cm. |
||
500 | _aIncludes index . | ||
650 | 4 | _aMarketing | |
650 | 4 | _aSocial marketing and change | |
650 | 4 | _aPrinciples of marketing | |
700 | 1 | _aHenley, Nadine | |
942 |
_2ddc _cBK |
||
999 |
_c216736 _d216736 |