000			02832nam a22004935i 4500
001			978-3-642-36163-0
003			DE-He213
005			20160302171258.0
007			cr nn 008mamaa
008			130525s2013 gw | s |||| 0|eng d
020			_a9783642361630 _9978-3-642-36163-0
024	7		_a10.1007/978-3-642-36163-0 _2doi
050		4	_aHD28-70
072		7	_aKNT _2bicssc
072		7	_aJFD _2bicssc
072		7	_aBUS070060 _2bisacsh
082	0	4	_a658 _223
245	1	0	_aMedia and Convergence Management _h[electronic resource] / _cedited by Sandra Diehl, Matthias Karmasin.
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2013.
300			_aXXV, 376 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aIntroduction -- Part I: Convergence and Strategic Management -- Part II: Convergence and Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and Technology -- Part V: Convergence and Journalism -- Part VI: Future Outlook.
520			_aConvergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.
650		0	_aBusiness.
650		0	_aIndustrial management.
650		0	_aCommunication.
650		0	_aSociology.
650		0	_aMass media.
650	1	4	_aBusiness and Management.
650	2	4	_aMedia Management.
650	2	4	_aMedia Research.
650	2	4	_aCommunication Studies.
700	1		_aDiehl, Sandra. _eeditor.
700	1		_aKarmasin, Matthias. _eeditor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783642361623
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-642-36163-0
912			_aZDB-2-SBE
999			_c200104 _d200104