000 | 02832nam a22004935i 4500 | ||
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001 | 978-3-642-36163-0 | ||
003 | DE-He213 | ||
005 | 20160302171253.0 | ||
007 | cr nn 008mamaa | ||
008 | 130525s2013 gw | s |||| 0|eng d | ||
020 |
_a9783642361630 _9978-3-642-36163-0 |
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024 | 7 |
_a10.1007/978-3-642-36163-0 _2doi |
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050 | 4 | _aHD28-70 | |
072 | 7 |
_aKNT _2bicssc |
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072 | 7 |
_aJFD _2bicssc |
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072 | 7 |
_aBUS070060 _2bisacsh |
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082 | 0 | 4 |
_a658 _223 |
245 | 1 | 0 |
_aMedia and Convergence Management _h[electronic resource] / _cedited by Sandra Diehl, Matthias Karmasin. |
264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2013. |
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300 |
_aXXV, 376 p. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
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505 | 0 | _aIntroduction -- Part I: Convergence and Strategic Management -- Part II: Convergence and Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and Technology -- Part V: Convergence and Journalism -- Part VI: Future Outlook. | |
520 | _aConvergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes. | ||
650 | 0 | _aBusiness. | |
650 | 0 | _aIndustrial management. | |
650 | 0 | _aCommunication. | |
650 | 0 | _aSociology. | |
650 | 0 | _aMass media. | |
650 | 1 | 4 | _aBusiness and Management. |
650 | 2 | 4 | _aMedia Management. |
650 | 2 | 4 | _aMedia Research. |
650 | 2 | 4 | _aCommunication Studies. |
700 | 1 |
_aDiehl, Sandra. _eeditor. |
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700 | 1 |
_aKarmasin, Matthias. _eeditor. |
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710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9783642361623 |
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-642-36163-0 |
912 | _aZDB-2-SBE | ||
999 |
_c200054 _d200054 |