000 00626pam a2200217a 44500
001 ###86104385#
008 150403b2005 xxu||||| |||| 00| 0 eng d
008 070802s2005 ||||||||||||||||| ||
020 _a9780070603950
040 _aBangalore University
_cBangalore University
041 _a|
082 _a658.8
_bLAL
100 1 _aLal,Rajiv
_eAuthor
245 0 0 _aMarketing Management
_cRajiv Lal
260 _bTata McGraw Hill
_aNew Delhi
_c2005
300 _aix, 812p.
_c23cm
504 _aIncludes,Appendix,Glossary and Index
650 1 0 _aCommerce
700 1 _eAuthor
_aKeller,Kevin lane
906 _a658.8
999 _c18168
_d18168