| 000 | 01821nam a2200373Ia 4500 | ||
|---|---|---|---|
| 001 | 9780203145159 | ||
| 003 | FlBoTFG | ||
| 005 | 20160127152620.0 | ||
| 006 | a|||||s||||||||||| | ||
| 007 | cr|||| | ||
| 008 | 121128s2012 nyuad sb 001 0 eng d | ||
| 020 | _a9780203145159 (e-book : PDF) | ||
| 040 |
_aFlBoTFG _cFlBoTFG |
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| 090 |
_aJF1525.C59 _bE75 2012 |
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| 092 |
_a352.748 _bE756 |
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| 100 | 1 |
_aEshuis, Jasper, _d1972- |
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| 245 | 1 | 0 |
_aBranding in governance and public management _h[electronic resource] / _cJasper Eshuis and Erik-Hans Klijn. |
| 260 |
_aNew York : _bRoutledge, _c2012. |
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| 300 |
_a176 p. : _bill. |
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| 490 | 1 |
_aRoutledge critical studies in public management ; _v8 |
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| 504 | _aIncludes bibliographical references (p. [161]-171) and index. | ||
| 505 | 0 | _a1. The rise of branding in governance processes -- 2. The many faces of branding : definitions, functions, and forms -- 3. Branding to influence perceptions about policy problems and solutions -- 4. Branding to activate, motivate, and bind stakeholders in governance processes -- 5. Brands and the media : communicating with the outside world -- 6. Branding as governance strategy -- 7. Risks and limits of branding -- 8. Brands and governance : towards interactive forms of branding. | |
| 530 | _aAlso available in print edition. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 | _aCommunication in public administration. | |
| 650 | 0 | _aPublic relations and politics. | |
| 650 | 0 | _aGovernment publicity. | |
| 650 | 0 | _aBranding (Marketing) | |
| 655 | 7 |
_aElectronic books. _2lcsh |
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| 700 | 1 | _aKlijn, Erik-Hans. | |
| 776 | 1 | _z9780415885171 (hardback : alk. paper) | |
| 830 | 0 |
_aRoutledge critical studies in public management ; _v8. |
|
| 856 | 4 | 0 |
_uhttp://www.tandfebooks.com/isbn/9780203145159 _zClick here to view |
| 999 |
_c144286 _d144286 |
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