000			01532nam a2200337Ia 4500
001			9780203380925
003			FlBoTFG
005			20160127152226.0
006			m|||||o||d||||||||
007			cr||||
008			131007s2014 enka obf 001 0 eng d
020			_a9780203380925 (e-book : PDF)
040			_aFlBoTFG _cFlBoTFG
090			_aHF5414 _b.H37 2014
092			_a658.8 _bH357
100	1		_aHastings, Gerard _c(Professor)
245	1	0	_aSocial marketing _h[electronic resource] : _bfrom tunes to symphonies / _cGerard Hastings and Christine Domegan.
250			_a2nd ed.
260			_aLondon ; _aNew York : _bRoutledge, _c2014.
300			_axxiv, 526 p. : _bill. (some col.).
504			_aIncludes bibliographical references and index.
505	0		_ach. 1. If it works for Coca Cola ... -- ch. 2. Social marketing principles -- ch. 3. The shoulders of giants -- ch. 4. Making it happen : the toolbox -- ch. 5. Research and the art of storytelling -- ch. 6. Only connect -- ch. 7. Competitive analysis -- ch. 8. Critical marketing -- ch. 9. Ethical issues -- ch. 10. The big picture : systems social marketing.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aSocial marketing _vHandbooks, manuals, etc.
650		0	_aBehavior modification.
655		7	_aElectronic books. _2lcsh
700	1		_aDomegan, Christine.
776	1		_z9780415683722 (hardback) _z9780415683739 (pbk.)
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780203380925 _zClick here to view
999			_c142426 _d142426