| 000 | 01577nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 9780203722343 | ||
| 003 | FlBoTFG | ||
| 005 | 20160127152038.0 | ||
| 006 | a|||||s||||||||||| | ||
| 007 | cr|||| | ||
| 008 | 121109s2013 nyuac sb 001 0 eng d | ||
| 020 | _a9780203722343 (e-book : PDF) | ||
| 040 |
_aFlBoTFG _cFlBoTFG |
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| 090 |
_aHD30.28 _b.N4813 2013 |
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| 092 |
_a658.4012 _bN518 |
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| 100 | 1 | _aNeves, Marcos Fava. | |
| 245 | 1 | 0 |
_aDemand driven strategic planning _h[electronic resource] / _cMarcos Fava Neves. |
| 260 |
_aNew York : _bRoutledge, _c2013. |
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| 300 |
_aix, 180 p. : _bill., port. |
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| 504 | _aIncludes bibliographical references (p. [165]-173) and index. | ||
| 505 | 0 | _a1. The company as an integrated network -- 2. Analyzing the company's environment and market (external analysis) -- 3. Analyzing the company and its competition (internal analysis) -- 4. Establishing company objectives -- 5. Strategies to reach the objectives -- 6. Product, service, brand and packaging decisions -- 7. Communication decisions -- 8. Distribution channels decisions -- 9. Sales force decisions -- 10. Price decisions -- 11. Budget and investment analysis -- 12. DDSP management and control. | |
| 530 | _aAlso available in print edition. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 |
_aMarketing _xPlanning. |
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| 650 | 0 | _aBusiness networks. | |
| 655 | 7 |
_aElectronic books. _2lcsh |
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| 776 | 1 | _z9780415626392 (pbk. : alk. paper) | |
| 856 | 4 | 0 |
_uhttp://www.tandfebooks.com/isbn/9780203722343 _zClick here to view |
| 999 |
_c141736 _d141736 |
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