000 01297nam a2200337Ia 4500
001 9780203132685
003 FlBoTFG
005 20160127152001.0
006 a|||||s|||||||||||
007 cr||||
008 120206s2012 enkad sb 001 0 eng d
020 _a9780203132685 (e-book : PDF)
040 _aFlBoTFG
_cFlBoTFG
090 _aHF5415
_b.M8348 2012
092 _a174.4
_bE843
245 0 0 _aEthics in marketing
_h[electronic resource] :
_binternational cases and perspectives /
_cwritten and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero.
260 _aAbingdon, Oxon ;
_aNew York, N.Y. :
_bRoutledge,
_c2012.
300 _axii, 171 p. :
_bill.
504 _aIncludes bibliographical references and index.
505 0 _apt. 1. Background -- pt. 2. Short cases -- pt. 3. Longer cases.
530 _aAlso available in print edition.
538 _aMode of access: World Wide Web.
650 0 _aMarketing
_xMoral and ethical aspects.
650 0 _aMarketing
_vCase studies.
655 7 _aElectronic books.
_2lcsh
700 1 _aMurphy, Patrick E.,
_d1948-
700 1 _aLaczniak, Eugene R.
700 1 _aProthero, Andrea.
776 1 _z9780415783514 (hardback)
_z9780415783521 (pbk.)
856 4 0 _uhttp://www.tandfebooks.com/isbn/9780203132685
_zClick here to view
999 _c141491
_d141491