000 | 01297nam a2200337Ia 4500 | ||
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001 | 9780203132685 | ||
003 | FlBoTFG | ||
005 | 20160127152001.0 | ||
006 | a|||||s||||||||||| | ||
007 | cr|||| | ||
008 | 120206s2012 enkad sb 001 0 eng d | ||
020 | _a9780203132685 (e-book : PDF) | ||
040 |
_aFlBoTFG _cFlBoTFG |
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090 |
_aHF5415 _b.M8348 2012 |
||
092 |
_a174.4 _bE843 |
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245 | 0 | 0 |
_aEthics in marketing _h[electronic resource] : _binternational cases and perspectives / _cwritten and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero. |
260 |
_aAbingdon, Oxon ; _aNew York, N.Y. : _bRoutledge, _c2012. |
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300 |
_axii, 171 p. : _bill. |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _apt. 1. Background -- pt. 2. Short cases -- pt. 3. Longer cases. | |
530 | _aAlso available in print edition. | ||
538 | _aMode of access: World Wide Web. | ||
650 | 0 |
_aMarketing _xMoral and ethical aspects. |
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650 | 0 |
_aMarketing _vCase studies. |
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655 | 7 |
_aElectronic books. _2lcsh |
|
700 | 1 |
_aMurphy, Patrick E., _d1948- |
|
700 | 1 | _aLaczniak, Eugene R. | |
700 | 1 | _aProthero, Andrea. | |
776 | 1 |
_z9780415783514 (hardback) _z9780415783521 (pbk.) |
|
856 | 4 | 0 |
_uhttp://www.tandfebooks.com/isbn/9780203132685 _zClick here to view |
999 |
_c141491 _d141491 |