000			01302nam a2200325Ia 4500
001			9780080966649
003			FlBoTFG
005			20160127151957.0
006			a|||||s|||||||||||
007			cr||||
008			120504s2010 ne ac sb 001 0 eng d
020			_a9780080966649 (e-book : PDF)
040			_aFlBoTFG _cFlBoTFG
090			_aHF5415.15 _b.D4 2010
092			_a658.5 _bD291
100	1		_aDe Chernatony, L. _q(Leslie)
245	1	0	_aFrom brand vision to brand evaluation _h[electronic resource] : _bthe strategic process of growing and strengthening brands / _cLeslie de Chernatony.
250			_a3rd ed.
260			_aAmsterdam : _bButterworth-Heinemann, an imprint of Elsevier, _c2010.
300			_axvi, 376 p. : _bill. (some col.), col. port.
504			_aIncludes bibliographical references (p. [361]-370) and index.
505	0		_apt. 1. The changed notion of brand management -- pt. 2. Planning for integrated brands -- pt. 3. Employing the brand-building process.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aProduct management.
650		0	_aBrand name products.
655		7	_aElectronic books. _2lcsh
776	1		_z9781856177733
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780080966649 _zClick here to view
999			_c141470 _d141470