000			00539 a2200205 4500
008			160902b1999 xxu||||| |||| 00| 0 eng d
020			_a9788183186575
082			_a658.45 _bUAM
100			_aUrmila Rai
245			_aBusiness communication all India
250			_a9th rev. ed.
260			_aMumbai : _bHimalaya Publishing House, _c1999.
300			_a426 p. ; _c25 * 18 cm.
650			_aCommunication
650			_aMedia and modes
650			_aChannels
650			_aPublic Relations
700			_aRai S M
942			_2ddc _cBK
999			_c140160 _d140160